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Music Videos and Pop Music
| Content Provider | Scilit |
|---|---|
| Author | Hutton, Rebecca Whatman, Emma |
| Copyright Year | 2018 |
| Description | Book Name: The Routledge Companion to Media and Fairy-Tale Cultures |
| Abstract | Like oral, written, or filmic narratives, music videos form part of the ubiquitous and constantly evolving corpus of fairy-tale texts. Fairy-tale music videos constitute media conduits through which adaptations evidence shifting social, cultural, and political landscapes of the times and places in which they are produced. These texts are also complicated by competing aesthetic and consumerist values, intensifying the complex matrix of significations and consequent ideologies that exist within, and are disseminated through, contemporary fairy-tale music videos. This chapter analyzes a selection of fairy-tale music videos to demonstrate the capacity of these texts to reinforce or resist societal norms regarding gender and sexuality. Many, although not all, of the fairy-tale music videos we discuss are underpinned by predominantly patriarchal and heteronormative values that often run counter to the overt ideological impetus of the lyrical and/or visual components. However, while the implementation of fairy tales in music videos cannot be easily separated from consumerist agendas, fairy-tale intertexts still offer sites through which resistance to, or subversion of, normativity can be enacted through this consumer framework; namely, by disseminating counterhegemonic adaptations through a medium that is designed for mass and repeated consumption.Fairy-tale music videos constitute media conduits through which adaptations evidence shifting social, cultural, and political landscapes of the times and places in which they are produced. This chapter analyzes a selection of fairy-tale music videos to demonstrate the capacity of these texts to reinforce or resist societal norms regarding gender and sexuality. Fairy-tale music videos constitute media conduits through which adaptations evidence shifting social, cultural, and political landscapes of the times and places in which they are produced. Fairy-tale intertexts are prevalent in music videos across cultures and likewise evidence a matrix of aesthetic, ideological, and consumerist trends. The animated clip for British singer-songwriter Mika's 2007 pop song "Lollipop," in contrast, has no commercial relation to any animated fairy-tale film. The song and accompanying video were created to discourage sexual promiscuity for girls—namely, Mika's younger sister. |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2015-0-59614-7&isbn=9781315670997&format=googlePreviewPdf |
| Ending Page | 555 |
| Page Count | 8 |
| Starting Page | 548 |
| DOI | 10.4324/9781315670997-61 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2018-03-28 |
| Access Restriction | Open |
| Subject Keyword | Book Name: The Routledge Companion To Media and Fairy-tale Cultures Cultural Studies Matrix Adaptations Aesthetic Fairy Tale Music Tale Music Videos |
| Content Type | Text |
| Resource Type | Chapter |
