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Multimodality and Identity
| Content Provider | Scilit |
|---|---|
| Author | van Leeuwen, Theo |
| Copyright Year | 2021 |
| Description | This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts. Book Name: Multimodality and Identity |
| Related Links | https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9781003186625&type=googlepdf |
| DOI | 10.4324/9781003186625 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2021-07-19 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Multimodality and Identity Built Environment Identity Typography Multimodal Communication Approach To Analysing |
| Content Type | Text |
| Resource Type | Chapter |
