Loading...
Please wait, while we are loading the content...
The effect of atmosphere on visiting decision
| Content Provider | Scilit |
|---|---|
| Author | Yuliawati, Y. Hurriyati, R. Wibowo, L. A. Gaffar, V. |
| Copyright Year | 2020 |
| Description | Museum is a permanent and non-profit institution. It serves public needs by collecting, conserving, researching, communicating, and showing real objects for the needs of study, education, and pleasure. One factor that must be considered in museum is atmosphere. The influence of atmosphere on the museum is very important. It affects the attractiveness and the interest of consumers to visit. This research used Atmosphere and Visiting Decision as variable. The method was descriptive analysis with survey methods. The data used were primary data and secondary data. Primary data was collected by accidental sampling. The sample were 100 visitors of MONPERA museum. The result of multiple regression analysis revealed that atmosphere had a positive effect on visiting decisions. Book Name: Advances in Business, Management and Entrepreneurship |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2020-0-19950-3&isbn=9781003131465&doi=10.1201/9781003131465-81&format=pdf |
| Ending Page | 384 |
| Page Count | 3 |
| Starting Page | 382 |
| DOI | 10.1201/9781003131465-81 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2020-12-07 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Advances in Business, Management and Entrepreneurship Tourism, Leisure, Sport and Hospitality Survey Secondary Visitors Museum Pleasure Accidental Serves Visiting Decision Monpera |
| Content Type | Text |
| Resource Type | Chapter |
