NDLI: Innovation strategy of coffee industry

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Innovation strategy of coffee industry

Content Provider	Scilit
Author	Hamdani, N. A. Disman, D. Rahayu, A. Hurriyati, R.
Copyright Year	2020
Description	Coffee shops have been developing quite a lot in Indonesia. This indicates that coffee drinking is now part of lifestyle. This study aims to figure out the appropriate innovation strategies to boost the business performance of coffee industry. The samples were 67 coffee industries in West Java, Indonesia. The data were analyzed using PLS-SEM. The results revealed that an innovation strategy as indicated by aggressiveness, analysis, defensiveness, futurity, proactiveness, and riskiness had influence on the business performance, which is indicated by financial and nonfinancial performance of small and medium coffee industries. It is necessary for small and medium coffee industries to make an innovation strategy as a response to the changes in culture and consumer behaviors and the industrial revolution. That way, they can improve their business performance and sustain. Book Name: Advances in Business, Management and Entrepreneurship
Related Links	https://content.taylorfrancis.com/books/download?dac=C2020-0-19950-3&isbn=9781003131465&doi=10.1201/9781003131465-159&format=pdf
Ending Page	741
Page Count	4
Starting Page	738
DOI	10.1201/9781003131465-159
Language	English
Publisher	Informa UK Limited
Publisher Date	2020-12-07
Access Restriction	Open
Subject Keyword	Book Name: Advances in Business, Management and Entrepreneurship Tourism, Leisure, Sport and Hospitality Indonesia Innovation Strategy Medium Behaviors Business Performance Coffee Industries
Content Type	Text
Resource Type	Chapter

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