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The effect of product innovation, value co-creation, and market sensing on Indonesian Batik firms’ performance
| Content Provider | Scilit |
|---|---|
| Author | Rahmawati Indriastuti, H. |
| Copyright Year | 2017 |
| Description | The aim of this study is to analyze the effect of product innovation, market sensing capability, and value co-creation on firms' performance. Small and Medium Enterprise (SMEs) Batik firms in Central Java are used as a sample. Sampling was done using a purposive sampling technique. Data were collected using a questionnaire given directly to the respondents. The total data that can be further analyzed comes from as many as 211 respondents. Data was analyzed using Structural Equation Modelling – (SEM) with the AMOS program assistance. The results shows that the product innovation has significant effects on value co-creation. In addition, value co-creation as a mediator in the product innovation relationship has significant effects on firms' performance. Book Name: Enhancing Business Stability Through Collaboration |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.1201/9781315165417-18&type=chapterpdf |
| Ending Page | 236 |
| Page Count | 8 |
| Starting Page | 229 |
| DOI | 10.1201/9781315165417-18 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2017-10-16 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Enhancing Business Stability Through Collaboration Business and Management Product Innovation Value Co Creation Market Structural Modelling |
| Content Type | Text |
| Resource Type | Chapter |
