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Could brand image affect companies facing competitiveness?
| Content Provider | Scilit |
|---|---|
| Author | Yusuf, A. Batu, R. L. |
| Copyright Year | 2020 |
| Description | Indonesia is one of the countries targeted by foreign companies to open fast-food restaurant branches in their effort for business expansion. Consumerism and lifestyle in the community create a high competition for fast food restaurants in Indonesia. This study examines foreign branded fast-food restaurants in Purwasuka (Purwakarta, Subang, Karawang). The purpose of this study was to determine the effect of brand image on fast-food restaurants competitiveness. This research was quantitative research conducted using descriptive and verification analysis. The type of data used in this study was primary and secondary data. Data were processed using external model analysis and structural model analysis, which was analyzed by PLS software. The results of this study indicated that there is a positive influence of brand image on competitiveness Book Name: Advances in Business, Management and Entrepreneurship |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2020-0-19950-3&isbn=9781003131465&doi=10.1201/9781003131465-49&format=pdf |
| Ending Page | 238 |
| Page Count | 5 |
| Starting Page | 234 |
| DOI | 10.1201/9781003131465-49 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2020-12-07 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Advances in Business, Management and Entrepreneurship Tourism, Leisure, Sport and Hospitality Model Competitiveness Indonesia Brand Image Structural Fast Food Companies Food Restaurants |
| Content Type | Text |
| Resource Type | Chapter |
