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Corporate Brand Signature
| Content Provider | Scilit |
|---|---|
| Author | Foroudi, Pantea Mahdavi, Flora |
| Copyright Year | 2021 |
| Description | This chapter highlights the relationships between corporate brand signature, image, and reputation and how a company could improve the perception of internal and external stakeholders' through the corporate brand signature. Many organisations are becoming concerned about their corporate brand design because of changes in the competitive environment and the need to differentiate themselves in various ways to create distinctive images among diverse stakeholder groups. The corporate brand design is a key factor to encourage the companies to communicate with consumers and their stakeholders. Corporate brand design can inspire a positive reaction and lead to organisations receiving a more favourable evaluation. It is suggested in the literature that the corporate brand design prompts awareness and recognition of the company in the minds of consumers. A corporate brand design can add value for stakeholders and must serve as a signature of the company, by clearly connecting the corporate brand design to the organisation it represents. Book Name: Corporate Brand Design |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.4324/9781003054153-7&type=chapterpdf |
| Ending Page | 75 |
| Page Count | 10 |
| Starting Page | 66 |
| DOI | 10.4324/9781003054153-7 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2021-08-10 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Corporate Brand Design Stakeholders Differentiate Brand Signature Diverse Corporate Brand Design |
| Content Type | Text |
| Resource Type | Chapter |
