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MARKETING NICHE ENTRY DECISIONS: COMPETITION, LEARNING, AND STRATEGY IN TOKYO BANKING, 1894-1936.
| Content Provider | Scilit |
|---|---|
| Author | Greve, Henrich R. |
| Copyright Year | 2000 |
| Description | An organization's choice of a branch location can be analyzed as a market niche entry decision. This study builds theory on how an organization's decision makers evaluate market niches on the basis of competitive environment, learning from others, the organization's own experience, and proactive strategy, and it tests the theory with data on branch entry decisions of early Tokyo banks. Analysis of how decisions were affected by density dependence, mimetic isomorphism, decision-making momentum, and mutual forbearance shows strong evidence of influence from the local competitive environment, the actions of large organizations, and the organization's experience, and weaker evidence of proactive strategy. |
| Related Links | http://amj.aom.org/content/43/5/816.full.pdf |
| Ending Page | 836 |
| Page Count | 21 |
| Starting Page | 816 |
| ISSN | 00014273 |
| e-ISSN | 19480989 |
| DOI | 10.2307/1556412 |
| Journal | Academy of Management Journal |
| Issue Number | 5 |
| Volume Number | 43 |
| Language | English |
| Publisher | Duke University Press |
| Access Restriction | Open |
| Subject Keyword | Business and Management Industrial Location Competition Decision Making Banking Industry Market Entry Organizational Learning Group Decision Making Strategic Planning Organizational Behavior Organizational Structure |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business and International Management Strategy and Management Management of Technology and Innovation |
