NDLI: CHANCE, IMITATIVE, AND STRATEGIC ANTECEDENTS TO MULTIMARKET CONTACT.

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CHANCE, IMITATIVE, AND STRATEGIC ANTECEDENTS TO MULTIMARKET CONTACT.

Content Provider	Scilit
Author	Korn, Helaine J. Baum, Joel A. C.
Copyright Year	1999
Description	We redirect research attention on multimarket contact from its consequences to its antecedents. Our empirical examination of the evolution of dyadic multimarket contacts among California commuter airlines from 1979 through 1984 reveals that multimarket contact arises from chance market contacts among competitors pursuing uncoordinated strategies, trait-based imitation unrelated to multimarket contact, vicarious learning related to multimarket contact, and strategic attempts to develop multimarket contact based on insight gained through experiential learning.
Related Links	http://amj.aom.org/content/42/2/171.full.pdf
Ending Page	193
Page Count	23
Starting Page	171
ISSN	00014273
e-ISSN	19480989
DOI	10.2307/257091
Journal	Academy of Management Journal
Issue Number	2
Volume Number	42
Language	English
Publisher	Duke University Press
Access Restriction	Open
Subject Keyword	Economics Commuter Aircraft Competition Organizational Learning Marketing -- Planning Experiential Learning Regional Airlines Dyadic Analysis (social Sciences) Strategic Planning Marketing Strategy
Content Type	Text
Resource Type	Article
Subject	Business and International Management Strategy and Management Management of Technology and Innovation

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