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Building the case for independent monitoring of food advertising on Australian television
| Content Provider | Scilit |
|---|---|
| Author | King, Lesley Hebden, Lana Grunseit, Anne Kelly, Bridget Chapman, Kathy |
| Copyright Year | 2012 |
| Description | Objective: To provide an independent monitoring report examining the ongoing impact of Australian self-regulatory pledges on food and drink advertising to children on commercial television.Design: Analysis of food advertisements across comparable sample time periods in April/May 2006, 2007, 2009, 2010 and 2011. The main outcome measure comprised change in the mean rate of non-core food advertisements from 2006 to 2011.Setting: Sydney free-to-air television channels.Subjects: Televised food advertisements.Results: In 2011 the rate of non-core food advertisements was not significantly different from that in 2006 or 2010 (3·2/hv. 4·1/h and 3·1/h), although there were variations across the intervening years. The rate of fast-food advertising in 2010 was significantly higher than in 2006 (1·8/hv. 1·1/h,P< 0·001), but the same as that in 2011 (1·5/h).Conclusions: The frequency of non-core food advertising on Sydney television has remained essentially unchanged between 2006 and 2011, despite the implementation of two industry self-regulatory pledges. The current study illustrates the value of independent monitoring as a basic requirement of any responsive regulatory approach. |
| Related Links | https://www.cambridge.org/core/services/aop-cambridge-core/content/view/2D3CD7C61B2B1AECB6532642D58205ED/S1368980012004429a.pdf/div-class-title-building-the-case-for-independent-monitoring-of-food-advertising-on-australian-television-div.pdf |
| Ending Page | 2254 |
| Page Count | 6 |
| Starting Page | 2249 |
| ISSN | 13689800 |
| e-ISSN | 14752727 |
| DOI | 10.1017/s1368980012004429 |
| Journal | Public Health Nutrition |
| Issue Number | 12 |
| Volume Number | 16 |
| Language | English |
| Publisher | Cambridge University Press (CUP) |
| Publisher Date | 2013-12-01 |
| Access Restriction | Open |
| Subject Keyword | Public Health Nutrition Pediatrics and Child Health Food Marketing Food Policy |
| Content Type | Text |
| Resource Type | Article |
| Subject | Nutrition and Dietetics Public Health, Environmental and Occupational Health |
