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Television food and beverage marketing to children in Costa Rica: current state and policy implications
| Content Provider | Scilit |
|---|---|
| Author | Zamora-Corrales, Irina Jensen, Melissa L. Vandevijvere, Stefanie Ramírez-Zea, Manuel Kroker-Lobos, María F. |
| Copyright Year | 2019 |
| Description | Objective: : To examine the frequency of television (TV) food and beverage advertisements (F&B ads) to which children (4–11 years) are likely exposed and the nutrient profile of products advertised.Design: : TV broadcasting between September and November 2016 was recorded (288 h of children’s programming; 288 h of family programming) resulting in 8980 advertisements, of which 1862 were F&B ads. Of those, 1473 could be classified into one of the seventeen food groups, and into permitted/non-permitted according to the WHO-EU nutrient profile model. Persuasive marketing techniques used were also identified.Setting: : TV programming was recorded for four weekdays and four weekend days, between 06.00 and 00.00 hours (576 total hours), for four channels (two national and two cable), in Costa Rica.Results: : Mean (sd) number of F&B ads/h was greater in cable than national channels (3·7 (0·4) v. 2·8 (0·4), P < 0·05) and during children’s peak viewing hours (4·4 (0·4) v. 2·9 (0·3)). Of F&B ads classified with WHO-EU nutrient profile model (n 1473, 71·1 %), 91·1 % were non-permitted to be marketed to children. Categories most frequently advertised were ready-made/convenience foods (16 %), chocolates/confectionery/desserts (15 %), breakfast cereals (14 %), beverages (15 %), edible ices (9 %) and salty snacks (8 %). Non-permitted F&B ads were more likely to use promotional characters, brand benefit claims, and nutrition and health claims than permitted F&B ads.Conclusions: : Children watching popular TV channels in Costa Rica are exposed to a high number of unhealthy F&B ads daily. Our findings help justify the need for regulatory actions by national authorities. |
| Related Links | https://www.cambridge.org/core/services/aop-cambridge-core/content/view/FC469D3D5B0EFDE8BFFAA418A4BFA9CE/S1368980019000776a.pdf/div-class-title-television-food-and-beverage-marketing-to-children-in-costa-rica-current-state-and-policy-implications-div.pdf |
| Ending Page | 2520 |
| Page Count | 12 |
| Starting Page | 2509 |
| ISSN | 13689800 |
| e-ISSN | 14752727 |
| DOI | 10.1017/s1368980019000776 |
| Journal | Public Health Nutrition |
| Issue Number | 13 |
| Volume Number | 22 |
| Language | English |
| Publisher | Cambridge University Press (CUP) |
| Publisher Date | 2019-09-01 |
| Access Restriction | Open |
| Subject Keyword | Public Health Nutrition Nutrition and Dietetics Food Advertising Food Marketing Food Environment directed Marketing |
| Content Type | Text |
| Resource Type | Article |
| Subject | Nutrition and Dietetics Public Health, Environmental and Occupational Health |
