NDLI: Pressed into Party Support? Media Influence on Partisan Attitudes during the 2005 UK General Election Campaign

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Pressed into Party Support? Media Influence on Partisan Attitudes during the 2005 UK General Election Campaign

Content Provider	Scilit
Author	Brandenburg, Heinz Egmond, Marcel Van
Copyright Year	2011
Description	This study reassesses the ability of the mass media to influence voter opinions directly. Combining data on media content with individuals’ assessments of British political parties during the 2005 general election campaign allows a test of newspapers’ persuasive influence in a way previously considered a ‘virtual impossibility’. Utilizing repeated measures from the 2005 BES campaign panel, multilevel regression analysis reveals significant impact of partisan slant not just on the evaluation of the party mentioned but also on evaluations of its competitor(s). The strongest evidence of direct media persuasion is provided by the finding that variation in slant over the campaign drives how undecided voters evaluate the incumbent government party, even when controlling for a newspaper's average partisan slant.
Related Links	https://strathprints.strath.ac.uk/44734/1/Brandenburg_van_Egmond_BJPolS_2011.pdf https://core.ac.uk/reader/11304018 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/C15BEA2632FAFCBBAB01AA9D9B8B50EB/S0007123411000445a.pdf/div-class-title-pressed-into-party-support-media-influence-on-partisan-attitudes-during-the-2005-uk-general-election-campaign-div.pdf
Ending Page	463
Page Count	23
Starting Page	441
ISSN	00071234
e-ISSN	14692112
DOI	10.1017/s0007123411000445
Journal	British Journal of Political Science
Issue Number	2
Volume Number	42
Language	English
Publisher	Cambridge University Press (CUP)
Publisher Date	2012-04-01
Access Restriction	Open
Subject Keyword	British Journal of Political Science Political Science
Content Type	Text
Resource Type	Article
Subject	Sociology and Political Science Political Science and International Relations

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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