NDLI: Commercial Bank Selection Process Used by Individual Customers: Factor Analysis on Banks of Bangladesh

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Commercial Bank Selection Process Used by Individual Customers: Factor Analysis on Banks of Bangladesh

Content Provider	Scilit
Author	Parvin, Afroza Perveen, Rumana
Copyright Year	2013
Description	This study is conducted to identify the factors that motivate the customers to select commercial banks for their valuable transactions. Necessary data are collected from 206 respondents. It is found that easy account opening is the most important variable as it has the highest mean value 4.25. From varimax rotation matrix it is observed that responsiveness is the most important factor to customers which includes friendliness, personality, counseling and foreign exchange service. Special services such as loan and deposit schemes, electronic fund transfer service, cash management service, merchant banking, supporting the customer in bad time have also been found as important. Convenience, assurance, reliability and safety factors are also of considerable importance to customers to choose a bank. DOI: http://dx.doi.org/10.3329/jbt.v7i2.16452 Journal of Business and Technology Vol.7(2) 2012: 19-35
Ending Page	35
Page Count	17
Starting Page	19
ISSN	1992271X
e-ISSN	24088609
DOI	10.3329/jbt.v7i2.16452
Journal	Journal of Business and Technology (Dhaka)
Issue Number	2
Volume Number	7
Language	English
Publisher	Bangladesh Academy of Sciences
Publisher Date	2013-09-24
Access Restriction	Open
Subject Keyword	Information Systems Factor Analysis
Content Type	Text
Resource Type	Article

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