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A Comparative Study of Current and Potential Users of Mobile Payment Services
| Content Provider | SAGE Publishing |
|---|---|
| Author | Phonthanukitithaworn, Chanchai Sellitto, Carmine Michelle W. L. Fong |
| Copyright Year | 2016 |
| Abstract | Previous studies of mobile payment (m-payment) services have primarily focused on a single group of adopters. This study identifies the factors that influence an individual’s intention to use m-payment services and compares groups of current users (adopters) with potential users (non-adopters). A research model that reflects the behavioral intention to use m-payment services is developed and empirically tested using structural equation modeling on a data set consisting of 529 potential users and 256 current users of m-payment services in Thailand. The results show that the factors that influence current users’ intentions to use m-payment services are compatibility, subjective norms, perceived trust, and perceived cost. Subjective norms, compatibility, ease of use, and perceived risk influenced potential users’ intentions to use m-payment. Subjective norms and perceived risk had a stronger influence on potential users, while perceived cost had a stronger influence on current users, in terms of their intentions to use m-payment services. Discussions, limitations, and recommendations for future research are addressed. |
| Related Links | https://journals.sagepub.com/doi/pdf/10.1177/2158244016675397?download=true |
| ISSN | 21582440 |
| Issue Number | 4 |
| Volume Number | 6 |
| Journal | SAGE Open (SGO) |
| e-ISSN | 21582440 |
| DOI | 10.1177/2158244016675397 |
| Language | English |
| Publisher | Sage Publications CA |
| Publisher Date | 2016-11-01 |
| Publisher Place | Los Angeles |
| Access Restriction | Open |
| Rights Holder | © The Author(s) 2016 |
| Subject Keyword | survey m-payment current users potential users mobile payment services behavioral intention Thailand |
| Content Type | Text |
| Resource Type | Article |
| Subject | Arts and Humanities Social Sciences |
