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  1. OECD Studies on Tourism
  2. Italy: Review of Issues and Policies
  3. Chapters
  4. Tourism policy, organisation and governance in Italy
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Tourism and the Creative Economy
Food and the Tourism Experience. The OECD-Korea Workshop.
Climate Change and Tourism Policy in OECD Countries
Italy: Review of Issues and Policies
Chapters
Foreword
Basic statistics of Italy, 2010
Executive Summary
Profile and performance of tourism in Italy
Tourism policy, organisation and governance in Italy
Annex 2.A1. International learning models: Policy, organisation and governance
Tourism intelligence and statistics in Italy
Annex 3.A1. International learning models: Tourism intelligence and statistics
Attractiveness and promotion of Italy as a tourism destination
Annex 4.A1. International learning models: Attractiveness and promotion
Education and training for tourism in Italy
Annex 5.A1. International learning models: Education and training

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Tourism policy, organisation and governance in Italy

Content Provider OECD iLibrary
Organization OECD
Abstract While increased attention has been given to tourism, lack of integration of tourism policy into an overall development strategy remains problematic. As tourism is not exclusively within the remit of the state, Italy’s regions are empowered to play an essential role in a variety of key tourism activities, including product development and marketing. The multiplicity of stakeholders active in tourism development and promotion represents a significant challenge in terms of organisation and governance, and for the implementation of a coherent and efficient national tourism strategy. The development of a long-term integrated national tourism strategy, in partnership with all stakeholders from the private and public sectors, is required. Such a strategy would help optimise the use of resources, such as European funds, public and foreign investment, and would enable the coherent and co-ordinated development of tourism in Italy and its regions.
Page Count 18
Starting Page 63
Ending Page 80
Language English
Publisher OECD Publishing
Publisher Date 2011-06-22
Access Restriction Open
Subject Keyword Industry and Services
Content Type Text
Resource Type Chapter
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