NDLI: Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs

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Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs

Content Provider	MDPI
Author	Ana, Munguía-Serrano Florence, L. Théodore Tolentino-Mayo, Lizbeth Vandevijvere, Stefanie
Copyright Year	2020
Description	(1) Background: Nutrient-poor, energy-dense food and beverage (F&B) advertisements influence children’s food preferences, consumption, and purchase requests, contributing to overweight and obesity. Objective: To characterize the nutritional quality of F&B advertised by product placement (PP) in Mexican television programs with the highest audience ratings for children. (2) Methods: A total of 48 h of television programs between December 2016 and January 2017 during the hours with the highest ratings for children were analyzed. Nutritional quality was assessed through the Mexican Ministry of Health (MMH-NPM), the World Health Organization Regional Office for Europe (WHO-Europe), and the Pan American Health Organization nutrient profile models (PAHO-NPM). (3) Results: A total of 119 F&B were broadcast, of which more than 60% were unhealthy according to the three nutritional models. Reality shows and movies presented the most PP advertising. The food category most frequently advertised was sugar-sweetened beverages (41.2%). F&B advertised in children’s programs had a higher content of energy, total fat, and saturated fat (p < 0.01). (4) Conclusion: The MMH-NPM was the most permissive and the PAHO-NPM was the strictest for evaluating nutritional quality. Mexico must strengthen the regulation of advertising to protect children from its negative effects on health.
Starting Page	3086
e-ISSN	16604601
DOI	10.3390/ijerph17093086
Journal	International Journal of Environmental Research and Public Health
Issue Number	9
Volume Number	17
Language	English
Publisher	MDPI
Publisher Date	2020-04-29
Access Restriction	Open
Subject Keyword	International Journal of Environmental Research and Public Health Nutrition and Dietetics Product Placement Children Obesity Television Advertising Food and Beverages Extent and Nature Nutritional Content Nutrient Profile Models Public Health
Content Type	Text
Resource Type	Article

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