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Innovations in the Management of E-Commerce: Analysis of Customer Interactions during the COVID-19 Pandemic
| Content Provider | MDPI |
|---|---|
| Author | Franti, šek Pollák Michal, Konečný Deniss, Ščeulovs |
| Copyright Year | 2021 |
| Description | In the days leading to the outbreak of the COVID-19 pandemic, open innovations in the form of the deployment of digital marketing tools in the management portfolio were an option; in a time of forced closing of economies, they suddenly became a necessity. The aim of the comprehensive research, in which the presented study is prepared, is to describe the changes in e-consumer behavior that occurred in the market during the COVID-19 pandemic. The presented study examines the seasonal and regional specifics that characterize the markets of Central and Eastern Europe. In a sample of almost 14,000,000 Facebook users, the user interactions with ten selected representatives of the e-commerce sector were recorded daily during the 2020/2021 Christmas season lasting 49 days. By analyzing the nature and timing of interactions, it was possible to identify the geographical specifics of e-consumer behavior, as well as basic seasonality indicators based on a comparison with the reference period of the first half of 2020. The synthesis of the findings provided a knowledge base for compiling a preliminary version of the model of the COVID-19 pandemic impact on e-consumer behavior. In terms of changes in e-consumer behavior, it can be stated that the step change in e-behavior patterns caused by the pandemic merges with pre-pandemic behavior patterns. In general, it can be stated that the evolutionary process of the transition from offline to online the COVID-19 pandemic appears to be a significant acceleration factor of inevitable changes. |
| Starting Page | 7986 |
| e-ISSN | 20711050 |
| DOI | 10.3390/su13147986 |
| Journal | Sustainability |
| Issue Number | 14 |
| Volume Number | 13 |
| Language | English |
| Publisher | MDPI |
| Publisher Date | 2021-07-16 |
| Access Restriction | Open |
| Subject Keyword | Sustainability Information and Library Science Innovation Management E-shop Social Network Facebook Pandemic E-consumer Behavior Czech Republic Latvia Regional Development |
| Content Type | Text |
| Resource Type | Article |
