Loading...
Please wait, while we are loading the content...
Similar Documents
Rethinking the Impact of Theme Park Image on Perceived Value and Behavioral Intention: The Case of Chimelong Ocean Kingdom, China
| Content Provider | MDPI |
|---|---|
| Author | Zhu, Chris Fong, Lawrence Hoc Nang Shang, Ziye Gan, Manrong |
| Copyright Year | 2022 |
| Description | The emergence of theme parks is enriching the tourist experience in the COVID-19 period. This study rethinks the impact of theme park image on tourist-perceived value (functional, social, and emotional value) and behavioral intention during COVID-19. Data were collected from 304 respondents who visited Chimelong Ocean Kingdom during COVID-19. This study results indicated that theme park destination image (cognitive and affective) positively predicts tourist-perceived value (functional, social, and emotional) during COVID-19. Moreover, this study also indicated that although social and emotional value positively predict tourist behavioral intention, functional value does not positively predict tourist behavioral intention during COVID-19. Theoretical and managerial implications are presented. |
| Starting Page | 2349 |
| e-ISSN | 20711050 |
| DOI | 10.3390/su14042349 |
| Journal | Sustainability |
| Issue Number | 4 |
| Volume Number | 14 |
| Language | English |
| Publisher | MDPI |
| Publisher Date | 2022-02-18 |
| Access Restriction | Open |
| Subject Keyword | Sustainability Tourism, Leisure, Sport and Hospitality Theme Park Tourism Destination Image Perceived Value Behavioral Intention Covid-19 |
| Content Type | Text |
| Resource Type | Article |
