Loading...
Please wait, while we are loading the content...
Similar Documents
Understanding Tourists' Behavioral Intention and Destination Support in Post-pandemic Recovery: The Case of the Vietnamese Domestic Market
| Content Provider | MDPI |
|---|---|
| Author | Duong, Long Hai Phan, Quyet Dinh Nguyen, Tung Thanh Huynh, Da Van Truong, Thong Tri Duong, Khanh Quoc |
| Copyright Year | 2022 |
| Description | Many countries have recently strived to accelerate the tourism recovery process by restarting their tourism industry despite the unprecedented risks of the COVID-19 crisis. Noticeably, several tourism destinations have experienced an impressive revitalization of both domestic and international tourist arrivals right after lifting all social distance restrictions. However, little is known about how a tourist destination may revive from the pandemic and to what extent tourists are willing to support a destination recovery. This study, therefore, aims to examine factors influencing the travel demand of domestic tourism and tourists’ willingness to support a destination recovery in new normal conditions. The Partial Least Square-Structural Equation Modeling was employed to predict the structural model derived from a sample size of 695 valid questionnaires. The results indicate that there is a significant improvement in domestic tourists’ travel intention and their willingness to support the post-pandemic destination revival. It is interesting to learn that the destination health risk image is no longer a critical determinant to tourists’ travel plans, while other factors including attitude, monetary promotion, and social media significantly influence their travel intention and support of tourism destination re-opening in new normal conditions. Theoretically, this study generates important contributions to post-disaster crisis management and predicting tourists’ behavioral intentions that may influence tourism destination recovery prospects. Practically, the study also provides several important implications to rebuild the domestic tourism industry in a more resilient way against future pandemic challenges. |
| Starting Page | 9969 |
| e-ISSN | 20711050 |
| DOI | 10.3390/su14169969 |
| Journal | Sustainability |
| Issue Number | 16 |
| Volume Number | 14 |
| Language | English |
| Publisher | MDPI |
| Publisher Date | 2022-08-12 |
| Access Restriction | Open |
| Subject Keyword | Sustainability Tourism, Leisure, Sport and Hospitality Post-pandemic Recovery Tourism Reopening Behavioral Intention Destination Support |
| Content Type | Text |
| Resource Type | Article |
