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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Hung-Jen Tu Wan-Chu Yen Pin-Chang Chen |
| Copyright Year | 2009 |
| Description | Author affiliation: Department of Information Management, Yu-Da College of Business. No.168, Shiuefu Rd. Tai-wen Tsun, Chao-Chiao Hsiang, Miaoli Hsien, Taiwan (Pin-Chang Chen) || Department of International Business, Providence University, No. 200, Chung Chi Rd., Taichung 43301, Taiwan (Hung-Jen Tu; Wan-Chu Yen) |
| Abstract | The emergence of the Internet has forced a wealth of firms to explore a new form of channels of distribution, i.e., Internet channels. Nevertheless, few empirical studies undertake comprehensive Internet channels evaluation and provide direct evidence on their performance implications. In order to fill in the literature gap, this research employs super-efficiency data envelopment analysis (DEA) to benchmark the operating efficiency of Internet channels. Empirical data are collected from the financial service sector in Taiwan. The findings demonstrate that the existence of large inefficiencies due to poor input utilization and failure to operate at constant returns to scale. This research provides significant insight into the degree of the efficient firms, further identifies the most distinguished firm as benchmark, and eventually benefits multiple-channel-policy making in resource allocation. |
| Starting Page | 606 |
| Ending Page | 611 |
| File Size | 286148 |
| Page Count | 6 |
| File Format | |
| ISBN | 9781424436613 |
| DOI | 10.1109/ICSSSM.2009.5174955 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2009-06-08 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Profitability Internet channels super-efficiency DEA Decision making performance evaluation Electronic mail Helium Business communication Data envelopment analysis (DEA) Internet Performance analysis Resource management Consumer electronics Data envelopment analysis |
| Content Type | Text |
| Resource Type | Article |
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