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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Yongquan Hu Huifang Jiang |
| Copyright Year | 2009 |
| Description | Author affiliation: Modern Commerce Research Center of Zhejiang Gongshang University, Hangzhou, China, 310018 (Yongquan Hu) || Research Center of Technology and Service Management, Zhejiang Gongshang University, Hangzhou, China, 310018 (Huifang Jiang) |
| Abstract | Retailing running to high-value-added-end is a more visible trend, which attracts lots of attention from researchers or practitioners. This paper tries to explain this with the theory of Global Value Chains(GVCs). After literature review on GVCs and innovation strategy, this paper analyzes the global value chains of 7–11, IKEA, Wal-Mart and PPR separately. Then some comparisons is done to analyze the respective characteristics of the global value chain model of the four from ten angles, so as to build retailer's innovation strategy on GVCs. As a result, some advices are given to Chinese retailers for their developing. |
| Starting Page | 340 |
| Ending Page | 345 |
| File Size | 980222 |
| Page Count | 6 |
| File Format | |
| ISBN | 9781424436613 |
| DOI | 10.1109/ICSSSM.2009.5174905 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2009-06-08 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | innovation Technological innovation Supply chain management Industrial relations Industrial economics innovation strategy retailer Globalization Companies Power generation economics business strategy global value chains Production Electricity supply industry Research and development management |
| Content Type | Text |
| Resource Type | Article |
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