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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Huayao Zhang Xiaokun Shi Ranzhe Jing |
| Copyright Year | 2007 |
| Abstract | Different differentiation strategies was applied by different competitors at Chinese asymmetric technical background. For the upper-side multinational enterprises to apply a vertical horizontal differentiation are good choice for keeping in leadership state in technical; while for the lower-side domestic competitors horizontal differentiation strategy can not only reduce consumer's attention to vertical difference, but also reduce the price competition pressure from other domestic counterparts. Horizontal differentiation strategy is also an outlet for lower-side domestic competitors to step out the dilemma in relatively technical progress. But on the other hand horizontal differentiation strategy can not eliminate competition intensity completely. Too much differentiation in a market may also increase the possibility of competitors dropping out. |
| Starting Page | 1 |
| Ending Page | 5 |
| File Size | 225642 |
| Page Count | 5 |
| File Format | |
| ISBN | 1424408849 |
| DOI | 10.1109/ICSSSM.2007.4280095 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2007-06-09 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Technological innovation TV Finance vertical differentiation Educational institutions horizontal differentiation Automobiles Engines Research and development Petroleum Computer science Pricing asymmetric |
| Content Type | Text |
| Resource Type | Article |
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