NDLI: Web Search Personalization by User Profiling

Content Provider	IEEE Xplore Digital Library
Author	Bedekar, M.V. Deshpande, B. Joshi, R.
Copyright Year	2008
Description	Author affiliation: CS-IS Group, Birla Inst. of Technol. & Sci., Nagar (Bedekar, M.V.; Deshpande, B.; Joshi, R.)
Abstract	The World Wide Web is growing at a rate of about a million pages per day, making it tougher for search engines to extract relevant information for its users. Earlier Search Engines used simple indexing techniques to search for keywords in websites and gave more weightage to pages with higher frequency of keyword occurrences. This technique was easy to trick by using meta-tags liberally, claiming that their page used popular search terms, thereby, made meta-tags useless for search engines. Another technique widely used was to repeatedly use popular search terms in invisible text (white text on a white background) to fool engines. These fallacies called for a set of algorithms which would sort the results using an unbiased parameter. The currently employed Link Analysis Algorithms make use of the structure present in 'hyperlinks', sorted and displayed depending on a 'popularity index' decided to pages linking to it. In this work, we have analyzed the mathematics behind these 'link analysis algorithms' and their effective use in ecommerce applications where they could be used for displaying 'personalized information'.
Starting Page	1099
Ending Page	1103
File Size	304655
Page Count	5
File Format	PDF
ISBN	9780769532677
DOI	10.1109/ICETET.2008.70
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-07-16
Publisher Place	India
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Algorithm design and analysis Personalization Web Data Mining Crawlers Web pages Apriori Algorithm PageRank Data mining Joining processes Engines Web search
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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