NDLI: Innovation packaging design of Anji dried bamboo shoots

Content Provider	IEEE Xplore Digital Library
Author	Zhiguo Zhang Riheng Song Xiaolin Xu
Copyright Year	2010
Description	Author affiliation: School of Light Industry, Zhejiang University of Science and Technology, Hangzhou, 310023, China (Zhiguo Zhang; Riheng Song; Xiaolin Xu)
Abstract	Innovation design is the core strategy in the business competition, and the main purpose of which is to incentive the special preferences of consumers. Thus, consumers can be successfully stimulated to purchase. The major objective of this paper is to investigate the method to enhance the competitiveness of manufacturing enterprises by differentiation strategy, which including design concept, molding-making design, decoration design, and so on. The authors deeply discuss and researches on packaging decoration design of Anji dried bamboo shoots and design three series of products: gifts, leisure foods and cuisine series. The innovative design is conducted in accordance with the theory of differentiation, which is integrated well into the packaging design of Anji dried bamboo shoots.
Starting Page	922
Ending Page	925
File Size	1228194
Page Count	4
File Format	PDF
ISBN	9781424479733
e-ISBN	9781424479740
DOI	10.1109/CAIDCD.2010.5681872
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-11-17
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Art innovation packaging design dried bamboo shoots Educational institutions differentiation strategy Biomedical imaging
Content Type	Text
Resource Type	Article

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