NDLI: Can anonymity network increase the utilitarian in personal moral decision?

Content Provider	IEEE Xplore Digital Library
Author	Qi Li Yunhong Zhang Mi Shi Jing Luo
Copyright Year	2010
Description	Author affiliation: China National Institute of Standardization, Beijing, China (Yunhong Zhang) \|\| Key Laboratory of Mental Health, Institute of Psychology, Chinese Academy of Sciences, Beijing, China (Qi Li; Mi Shi; Jing Luo)
Abstract	The internet is playing an increasing role in shifting the source of moral standards from face-to-face communities to online virtual networks. The virtual internet erodes our ability to act in concert with locally defined moral standards. To investigate whether network anonymity could increase the utilitarian in personal moral dilemma choice, using personal moral dilemmas as probes, 30 participants made these choices under social and virtual Internet context. The result showed two striking findings. Firstly, people tend to make an “inappropriate” response in the social context but make an “appropriate” response in the anonymous Internet. Secondly, comparing with an “inappropriate” response, an “appropriate” response in a social context will arouse emotional conflict but not in the anonymous Internet. These results illustrated that anonymity network increased the utilitarian in personal moral decision. Therefore, how to make the decision behavior in the Internet with “hot” emotion needs to consider in the future research.
Starting Page	181
Ending Page	184
File Size	118215
Page Count	4
File Format	PDF
ISBN	9781424463565
e-ISBN	9781424463596
DOI	10.1109/SWS.2010.5607458
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-08-16
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Computers Context Bridges Ethics personal moral dilemmas emotion anonymity network Decision making Psychology Internet
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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