NDLI: Developing and Validating a Multidimensional Scale for Nonprofit Market Orientation

Content Provider	IEEE Xplore Digital Library
Author	Liming Deng Yangcheng Hu
Copyright Year	2008
Description	Author affiliation: Dept. of Manage. Eng., Nanchang Inst. of Technol., Nanchang (Liming Deng; Yangcheng Hu)
Abstract	This paper intends to develop a scale for market orientation of nonprofit organizations (NPOs). Scale items are generated by field interviews and pilot test. Statistical software packages like SPSS13.0 and LISREL8.7 are used to conduct exploratory factor analysis and confirmatory factor analysis on the questionnaires finished by top managers from NPOs. The final nonprofit market orientation (NMO) scale includes 5 dimensions, 17 measurement indicators with good reliability and validity. Meanwhile, the results of Structural Equation Modeling validate the long-held belief that market orientation is a critical success factor for performance in a new context of Chinapsilas NPOs. Market orientation is a strategic choice for Chinapsilas NPOs to improve their customer performance and financial performance. The proposed NMO scale in this study can be used as a diagnostic tool for NPOs to identity areas where specific improvements are needed. The antecedents and consequences of NMO, and the complex influencing mechanisms among them need to be explored further.
Sponsorship	Eng. Technol. Press, Hong Kong
Starting Page	436
Ending Page	440
File Size	531615
Page Count	5
File Format	PDF
ISBN	9780769535609
DOI	10.1109/ISBIM.2008.184
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-12-19
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Multidimensional systems Psychometric testing Government nonprofit organizations market orientation Information management Paper technology scale development Seminars factor analysis Technology management Software packages performance Engineering management Business
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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