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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Yan Wang Gao Wang Pin Zhao Hao Li |
| Copyright Year | 2008 |
| Description | Author affiliation: Sch. of Econ. & Manage., Tsinghua Univ., Beijing (Yan Wang; Gao Wang; Pin Zhao; Hao Li) |
| Abstract | From the viewpoint of demand-side, this paper proposes a method that how to analyze the competitive market structure and asymmetric competition according to consumer choice set. According to survey data from 4,918 Chinese automobile potential buyerpsilas choice set, this paper constructs brand switching probability matrix then analyze the completion from three levels: brand, firm and country. The result shows that asymmetric competition and cannibalization all exist on brand, firm and country levels. This paper also gives a picture of competition circumstances in Chinese automobile market. |
| Sponsorship | Eng. Technol. Press, Hong Kong |
| Starting Page | 158 |
| Ending Page | 161 |
| File Size | 443992 |
| Page Count | 4 |
| File Format | |
| ISBN | 9780769535609 |
| DOI | 10.1109/ISBIM.2008.166 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2008-12-19 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Competitive market structure Industrial economics Target recognition Asymmetric competition Consumer choice set Collision mitigation Marketing management Information management Automobiles Vehicle dynamics Information analysis Seminars Consumer behavior Brand cannibalization Automobile industry |
| Content Type | Text |
| Resource Type | Article |
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