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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Chen Xiang Jiao Pingping |
| Copyright Year | 2010 |
| Abstract | This paper established a two-stage logic trust model for consumers with online shopping experience and without, and on this base, put forward the corresponding calculation formula and assessment method of trust degree, which provide reference and experience for the e-business companies to make correct decision and reasonably schedule their network marketing activities due to different stages of consumers. |
| Starting Page | 233 |
| Ending Page | 236 |
| File Size | 330078 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781424463275 |
| e-ISBN | 9781424463282 |
| DOI | 10.1109/CMC.2010.298 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2010-04-12 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Technology management Job shop scheduling Conference management Mobile communication Computer networks Marketing management Paper technology Performance analysis Logic testing Mobile computing |
| Content Type | Text |
| Resource Type | Article |
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