NDLI: Organizational Legitimacy of Multinational Enterprises in the Pearl River Delta

Content Provider	IEEE Xplore Digital Library
Author	Xu Fenglu
Copyright Year	2009
Abstract	Currently, more and more Multinational Enterprises (MNEs) conduct foreign direct investments (FDI) in Pearl River Delta (PRD). This study is designed to research empirically organizational legitimacy typology of MNEs as compared with that of domestic companies at the perspective of local public audience in PRD. Telephone survey was applied to collect data in Zhuhai, Shenzhen and Guangzhou. The findings of this article suggest that (1) compared with domestic companies, MNEs have higher pragmatic legitimacy and moral legitimacy, but have lower cognitive legitimacy; (2) the local public audience’ s general legitimacy attitude depends more on pragmatic element and moral element and less on cognitive one; and (3) MNEs have higher general legitimacy than domestic companies. This study is expected to give foreign and domestic managers in PRD practical implication about specific legitimacy management in terms of three legitimacy elements and suggest how they can be really accepted by the PRD’ s society.
Starting Page	537
Ending Page	540
File Size	304685
Page Count	4
File Format	PDF
ISBN	9780769538761
DOI	10.1109/ICIII.2009.287
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-12-26
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Companies Industrial engineering Rivers Information management organizational legitimacy Multinational Enterprises Ethics Fault detection Investments Character generation Telephony Innovation management telephone survey
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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