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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Galvez-Cruz, D. Renaud, K.V. |
| Copyright Year | 2006 |
| Description | Author affiliation: Dept. of Comput. Sci., Glasgow Univ. (Galvez-Cruz, D.; Renaud, K.V.) |
| Abstract | E-grocery is not as successful or as extensively used as other types of e-commerce. Why this is so is widely debated but there is, as yet, no consensus of opinion. One of the issues that may play a large role is personalisation. In order to determine users' personalisation preferences, we used a Web-based questionnaire to assess e-grocery attitudes and needs. This paper presents the results of the questionnaire that shows how personalisation features are differently valued according to user demographics |
| Starting Page | 109 |
| Ending Page | 112 |
| File Size | 233201 |
| Page Count | 4 |
| File Format | |
| ISBN | 0769526934 |
| DOI | 10.1109/LA-WEB.2006.38 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2006-10-25 |
| Publisher Place | Mexico |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Demography Navigation Customer satisfaction Position measurement Economic forecasting Marketing and sales Explosions Internet Security Business |
| Content Type | Text |
| Resource Type | Article |
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