NDLI: Analysis of Trust in the E-Commerce Adoption

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Analysis of Trust in the E-Commerce Adoption

Content Provider	IEEE Xplore Digital Library
Author	Hyoung Yong Lee Hyunchul Ahn Ingoo Han
Copyright Year	2006
Description	Author affiliation: Korea Advanced Institute of Science and Technology (Hyoung Yong Lee)
Abstract	Understanding user acceptance of the Internet, especially the usage intention of virtual communities, is important in explaining the fact that virtual communities have been growing at an exponential rate in recent years. This paper studies the trust of virtual communities to better understand and manage the activities of E-commerce. A theoretical model proposed in this paper is to clarify the factors as they are related to the Technology Acceptance Model. In particular the relationship between trust and Intentions is hypothesized. Using the Technology Acceptance Model, this research showed that the importance of trust in virtual communities. According to the research, different ways of stimulating the members are necessary in order to facilitate participation in activities of virtual communities. The effect of trust in members on intention to use is stronger than that of trust in service providers. The intention to purchase is more sensitive to trust in service providers than trust in members.
File Size	162578
File Format	PDF
ISBN	0769525075
ISSN	15301605
DOI	10.1109/HICSS.2006.61
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2006-01-04
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Internet Business Communities Customer satisfaction Industrial relations Collaborative work Cost function Gain measurement Heart Marketing and sales
Content Type	Text
Resource Type	Article

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