NDLI: Mobile advertisement system using data push scheduling based on user preference

Content Provider	IEEE Xplore Digital Library
Author	YoungSuk Kim JoonWoo Lee SeongRae Park ByoungCheol Choi
Copyright Year	2009
Description	Author affiliation: Service & Infrastructure Lab., R&D Group, KTF, Seoul, Republic of Korea (YoungSuk Kim; JoonWoo Lee; SeongRae Park; ByoungCheol Choi)
Abstract	In this paper, we present mobile advertisement system(MAS) using data push scheduling scheme based on user's content preference model. To schedule advertising operation effectively, we analyzed user's preference of content over time. The result of analysis shows consistent characteristics. And result is applied to build preference model for ad content selection at a given time. Using user preference model, service enabler supports push message scheduling for ad content in systematic manner. Also, to show how to cope with the spamming issue of push based advertisement, push message filtering is introduced to minimize the risk of implicit spamming. As experimental result, we show simulation result of data push scheduling scheme for 7 ad contents, which is resulted from user's preference, and prototype of mobile widget application facilitating proposed advertising service scenario. Widget application supports advertisement choice function with respect to the pre-set configuration and services advertising information matched to user's intention.
Starting Page	1
Ending Page	5
File Size	1454495
Page Count	5
File Format	PDF
ISBN	9781424425884
ISSN	19345070
DOI	10.1109/WTS.2009.5068977
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-04-22
Publisher Place	Czech Republic
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Bridges Network servers Job shop scheduling TV Filtering Web and internet services Virtual prototyping IP networks Advertising Research and development
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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