NDLI: Effect of color of a character on its impression

Content Provider	IEEE Xplore Digital Library
Author	Nonomura, Y. Hochin, T. Nomiya, H.
Copyright Year	2015
Description	Author affiliation: Dept. of Inf. Sci., Kyoto Inst. of Technol., Kyoto, Japan (Nonomura, Y.; Hochin, T.; Nomiya, H.)
Abstract	This paper clarifies the effect of color on the impression of a character. In experiments, we used four letters (B, H, N, 0) as the characters. These characters are considered to represent groups categorized by shape. Black, blue, green, red, and yellow were the colors tested. The colored characters were evaluated through 24 impression word pairs. The results showed a significant difference between men's and women's impressions. It was also shown that the impression of characters can be expressed by three factors, Elegance, Liveliness, and Potency, for both men and women. The importance of the factors differed for the men's impression when compared with the women's impression. The first factor of the women's impression was Elegance, whereas the first factor of the men's impression was Liveliness. It was also shown that the color is more important than the shape of characters. The impression of black and yellow in Liveliness and green in Elegance varied for women, and the impression of blue in Elegance varied for men.
Sponsorship	IEEE Comput.Soc.
Starting Page	1
Ending Page	6
File Size	948628
Page Count	6
File Format	PDF
ISBN	9781479986767
DOI	10.1109/SNPD.2015.7176253
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-06-01
Publisher Place	Japan
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Decision support systems Character Gender difference Color Impression
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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