NDLI: Gender Difference of Impression of Colored Characters

Content Provider	IEEE Xplore Digital Library
Author	Nonomura, Y. Hochin, T. Nomiya, H.
Copyright Year	2015
Description	Author affiliation: Dept. of Inf. Sci., Kyoto Inst. of Technol., Kyoto, Japan (Nonomura, Y.; Hochin, T.; Nomiya, H.)
Abstract	The effect of color on the impression of a character has been clarified. In experiments, we used four letters (B, H,N, O) as the characters. These characters are considered to represent groups categorized by shape. Black, blue, green,red, and yellow were the colors tested. The colored characters were evaluated through 24 impression word pairs.The results showed a significant difference between men.sand women.s impressions. This paper clarifies the differences of impression between men and women. We focus on the impression word pairs having gender differences. These are "Cheerful-Gloomy," "Bright-Dark," "Hard-Soft," "Optimistic-Pessimistic," and "Shallow-Deep." Intensive comparison of the impressions that men and women feel brings us the gender differences of impression tendency. For the color green, women feel cheerful and fairly bright, while men feel gloomy. For the color black,men feel darker, more pessimistic, and deeper than women.For the colors red and yellow, both women and men feel bright and optimistic.
Starting Page	175
Ending Page	180
File Size	524932
Page Count	6
File Format	PDF
e-ISBN	9781467396424
DOI	10.1109/ACIT-CSI.2015.103
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-07-12
Publisher Place	Japan
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Character; Impression; Gender Scientific computing
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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