NDLI: The Design and Implementation of A Search Engine Marketing Management System (SEMMS) Based on Service-Oriented Architecture Platform

Content Provider	IEEE Xplore Digital Library
Author	Weider, D.Yu. Lin, A.
Copyright Year	2007
Description	Author affiliation: San Jose State Univ., San Jose (Weider, D.Yu.; Lin, A.)
Abstract	Service-oriented architecture (SOA) can provide prompt and cost-effective service discoveries and responses to dynamic changing market conditions. In one of the three dimensions of SOA, reach and range, the search engine has played a very significant role toward the success of this business objective. Over the last few years, search engine marketing has become one of the fastest growing industries. Currently, search engine marketing is divided into two categories: paid and non-paid. Paid marketing includes Pay-per-Click (PPC), Contextual Targeted Text Ads, and Paid Inclusion. Non-paid marketing includes Organic Search Engine Optimization and Link Popularity. As this is still a relatively new market, most companies lack the knowledge or the tools to manage their marketing strategies and maximize the return of their investments (ROI). The purpose of this paper is to investigate the impact of this important dimension of SOA, reach and range, and to design a web-based Search Engine Marketing Management System (SEMMS), which can be effectively applied to technical aspects in managing paid and non-paid search engine marketing required in this SOA dimension. The functionalities of the system include managing keywords and links to a website as well as producing analytical reports to track the performance of the marketing campaign.
Starting Page	513
Ending Page	519
File Size	457107
Page Count	7
File Format	PDF
ISBN	9780769530031
DOI	10.1109/ICEBE.2007.117
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-10-24
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Design engineering Web page design Costs Investments Service oriented architecture Search engines Marketing and sales Marketing management Internet Advertising
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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