NDLI: Context enabled multi-CBR based recommendation engine for e-commerce

Content Provider	IEEE Xplore Digital Library
Author	Kumar, P. Gopalan, S. Sridhar, V.
Copyright Year	2005
Description	Author affiliation: Appl. Res. Group, Satyam Comput. Services Ltd., Bangalore (Kumar, P.; Gopalan, S.; Sridhar, V.)
Abstract	Electronic commerce is steadily becoming more important in changing the way people buy/sell products and services. Case-based reasoning (CBR) has been used in various e-commerce applications for product recommendations. The appropriateness of the use of CBR in e-commerce applications is enhanced by introducing context-sensitive information related to e-commerce as cases in CBR. Usage of context leads to providing the right level of information to users in assisting them to take right decisions quickly. In this paper, we have proposed a context enabled multi-CBR approach comprising of two CBRs (user context CBR and product context CBR) to aid the recommendation engine (RE) in retrieving appropriate information for e-commerce applications. The RE further derives personalized negotiation and presentation strategies based on contextual information and ontology
Sponsorship	IEEE Comput. Soc., Tech. Comm. on Electron. Commerce (TCEC)
Starting Page	237
Ending Page	244
File Size	777369
Page Count	8
File Format	PDF
ISBN	0769524303
DOI	10.1109/ICEBE.2005.42
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2005-10-12
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Humans Context awareness Search engines Ontologies Information retrieval Marketing and sales Electronic commerce Application software Recommender systems Business
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
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3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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