NDLI: Exploring social commerce adoption in China: A uses and gratification perspective

Content Provider	IEEE Xplore Digital Library
Author	Yang Xue Li Guo-xin
Copyright Year	2014
Description	Author affiliation: Sch. of Manage., Harbin Inst. of Technol., Harbin, China (Yang Xue; Li Guo-xin)
Abstract	As a new e-commerce paradigm, social commerce has resulted from consumers relying on the online recommendations of friends and acquaintances. To clarify Chinese consumers' social commerce intentions, we conducted an empirical study based on a uses and gratifications approach. The results indicate that perceived gratification from entertainment was found to be the strongest predictor of Chinese consumers' social commerce intentions. This is followed by the perceived gratification from information seeking, expressive information sharing, cool and new trends, and social interaction. However, neither gratification from escape nor passing time was found to be significant predictor. In addition, perceived gratification from information seeking has a stronger influence on consumers' social commerce intentions in females than in males, while perceived gratification from expressive information sharing has a stronger influence on consumers' social commerce intentions in males than in females. Theoretical and practical implications of these findings are discussed in the paper.
Starting Page	546
Ending Page	554
File Size	395147
Page Count	9
File Format	PDF
ISBN	9781479953752
ISSN	21551855
e-ISBN	9781479953769
DOI	10.1109/ICMSE.2014.6930277
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-08-17
Publisher Place	Finland
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	social commerce Social network services gender Entertainment industry mainland China Media Market research Educational institutions uses and gratifications Information management social commerce intention
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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