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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Qing Lei Liwen Wang |
| Copyright Year | 2011 |
| Description | Author affiliation: School of Information Technology and Management, University of International Business and Economics, Beijing, China (Qing Lei; Liwen Wang) |
| Abstract | Mobile Entertainment is increasing as recent advances in mobile terminal, mobile technologies and mobile commerce. Understanding the determinants of consumer adoption of Mobile Entertainment will provide important theoretical contributions to this field and lead to the development of Mobile Entertainment Services. This paper tries to explore the factors of impacting m-entertainment users' behavior. According to characteristics of this service, we proposed a research model which examines the factors that determine consumer acceptance of Mobile Entertainment. Our research model is based on the technology acceptance model (TAM), the Innovation Diffusion Theory (IDT) and the Network Externality Theory. The significant support for the model was found in the data collected from a survey of 195. This study also implies that perceived entertainment and perceived cost are two crucial factors impacting users' attitude. |
| Starting Page | 1266 |
| Ending Page | 1270 |
| File Size | 317346 |
| Page Count | 5 |
| File Format | |
| ISBN | 9781424497621 |
| e-ISBN | 9781424497638 |
| DOI | 10.1109/CSSS.2011.5974917 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2011-06-27 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Mobile commerce Mobile communication Educational institutions Mobile entertainment Internet Electronic commerce M-commerce adoption Mobile computing Business Mobile service |
| Content Type | Text |
| Resource Type | Article |
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