NDLI: An Empirical Study of M-Commerce Adoption from Usability Perspective

Content Provider	IEEE Xplore Digital Library
Author	Qingfei Min Shuangming Li Qiuyan Zhong
Copyright Year	2009
Abstract	This paper tries to explore the adoption of m-commerce from the perspective of system usability. The definition and measurement of m-commerce system usability are discussed. Three categories of factors that will affect m-commerce system usability are clarified and analyzed, namely mobile devices, WAP web and mobile communication networks. This study presents an empirical study of the factors influencing users to adopt m-commerce. A total of 837 valid questionnaires were returned. A structural equation model (SEM) was applied to test the research hypothesis. From the results we find that all of our hypotheses are supported. That’s to say mobile devices, WAP web and wireless communication networks all have direct influence on mobile commerce usability. Additionally, usability of mobile commerce also has a positive influence on the consumers’ adoption.
Starting Page	215
Ending Page	220
File Size	299617
Page Count	6
File Format	PDF
ISBN	9780769536910
DOI	10.1109/ICMB.2009.44
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-06-27
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Usability Business Conference management Technology management Paper technology Wireless application protocol Personal digital assistants Mobile communication Equations Numerical analysis adoption usability m-commerce
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
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