NDLI: Value Networks: Scenarios on the Mobile Content Market Configurations

Content Provider	IEEE Xplore Digital Library
Author	Ghezzi, A. Renga, F. Cortimiglia, M.
Copyright Year	2009
Abstract	The market for mobile digital contents is undergoing a process of value system reconfiguration, giving rise to the need of developing original models capable of describing its structure and disclosing the drivers of value creation. The purpose of this paper is to apply Value Networks and Strategic Networks theories to Mobile Content market. At first, a model entangling the market’s key value adding activities will be provided. Consequently, four alternative configurations of feasible Mobile Content Value Networks will be proposed and evaluated with reference to a set of structural and dynamic variables drawn from an extensive literature review. The research relies on the adoption of a multiple case studies methodology: 94 in-depth exploratory case studies were performed. The findings show how varying the set of value adding activities covered by the different actors shapes the network structure and inner dynamics, with significant impacts on the firms’ behavior and strategic options.
Starting Page	35
Ending Page	40
File Size	393898
Page Count	6
File Format	PDF
ISBN	9780769536910
DOI	10.1109/ICMB.2009.13
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-06-27
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Industrial relations Conference management Content management Engineering management Industrial engineering Shape Performance analysis Industrial control Portals Complex networks Value Creation Value Network Mobile Content Strategy
Content Type	Text
Resource Type	Article

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