NDLI: Toward a unified theory of visual-verbal strategies in communication design

Content Provider	IEEE Xplore Digital Library
Author	Ishizaki, S.
Copyright Year	2009
Description	Author affiliation: Carnegie Mellon University, USA (Ishizaki, S.)
Abstract	This paper presents a descriptive framework for modeling the visual designer's rhetorical strategies. Revising and extending the theory of representational composition postulated by David Kaufer and his colleagues, visual communication artifacts are described in terms of types of audience experiences created through small units of visual decisions, including the choice and use of images, layout, and typography. The framework is intended to provide professional and technical communicators with a metalanguage that enables them to articulate the rhetorical appropriateness of visual choices. The framework is also used to develop a better understanding of visual design strategies that are commonly used by authors/designers to create communication artifacts that are created for similar rhetorical situations.
Starting Page	1
Ending Page	9
File Size	771775
Page Count	9
File Format	PDF
ISBN	9781424443574
DOI	10.1109/IPCC.2009.5208706
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-07-19
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Visual communication Professional communication Design methodology Color Context Scholarships Metalanguage Visual Communication Document Design Descriptive Methods
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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