NDLI: Social Media at SocioSystems Inc.: A Socio-technical Systems Analysis of Strategic Action

Content Provider	IEEE Xplore Digital Library
Author	Heath, D. Singh, R. Ganesh, J.
Copyright Year	2014
Description	Author affiliation: UNC Greensboro, Greensboro, NC, USA (Heath, D.; Singh, R.)
Abstract	In this study, we present preliminary results from case research at a global IT firm with demonstrable success in the strategic use of social media. From the theoretical underpinnings of interest-based homophily, action theory, and social movement theory, we propose a conceptual framework and analytics to consider the question "how can organizations motivate strategic directed action from participants within social media to accomplish organizational goals?" We discuss the theories of interest-based homophilies to identify and explain how organizations can develop information based analytics appropriate to motivate strategic action in social media using similar approaches to those utilized by social movement and social movement framing. There has been little theorizing on the nature and structuration of social media from which appropriate directed action can be strategically conceptualized. This paper presents novel theoretical foundations from which to understand social media and develop effective strategies to advance organizational interests.
Sponsorship	IEEE Comput. Soc.
Starting Page	584
Ending Page	593
File Size	227889
Page Count	10
File Format	PDF
ISBN	9781479925049
DOI	10.1109/HICSS.2014.79
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-01-06
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Media Organizations Context Technological innovation Advertising Buildings Communities directed action Social media strategy
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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