NDLI: Using the WWW as a medium for marketing research in financial services: the case of Xenon Laboratories

Content Provider	IEEE Xplore Digital Library
Author	Lockett, A. Holland, C. Blackman, I.D. Naude, P.
Copyright Year	1999
Description	Author affiliation: Bus. Sch., Nottingham Univ., UK (Lockett, A.)
Abstract	The nature of how marketing research is conducted has changed dramatically over the past thirty years. This has been a function both of how the prevailing view of best practice in marketing has developed, and also of the state of technology available to researchers. While it is clear that the WWW will increasingly be used as a medium for conducting marketing research, the full implications of this new medium are not yet fully understood. Existing research has examined the implications of the WWW in terms of the potential dramatic reductions in both the time and cost involved in testing new financial service products. The potential for a financial services firm to analyse the market environment and competitors' strategies is examined using a case study based on real time marketing research. The case is that of the Canadian Internet financial services provider, Xenon Laboratories, which conducts marketing research into the market for credit/charge cards.
File Size	76389
File Format	PDF
ISBN	0769500013
DOI	10.1109/HICSS.1999.772907
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	1999-01-05
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	World Wide Web Computer aided software engineering Xenon Laboratories Postal services Companies Decision making Best practices Ear Costs
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in