NDLI: Follow me — Simulation of customers' behavior in supremarkets

Content Provider	IEEE Xplore Digital Library
Author	Usmani, Z.-u.-h.
Copyright Year	2009
Description	Author affiliation: Dept. of Computer Science 150 West University Blvd. Melbourne, FL 32901, USA (Usmani, Z.-u.-h.)
Abstract	This work proposes Swarm-Moves — a supermarket optimization simulation model based on swarm intelligence to identify parameters and their values that can influence customers to buy more on impulse in real-time. The model simulates the process of customers' shopping behavior in real-time, and pass products' information and promotions to the customers in exchange of their distinctive shopping pattern. The simulation can be tailored to incorporate any given model of customers' behavior in a particular supermarket, settings, events or promotions. The results, although preliminary, shows that impulse shopping can be increased by 29% using customers' feedback in real-time by informing other customers about common shopping pattern. The work advocates the use of RFID technology for marketing products in supermarkets, and provide several dimensions to look for influencing customers via feedback, real-time marketing, target advertisement and on-demand promotions.
Starting Page	2520
Ending Page	2531
File Size	719243
Page Count	12
File Format	PDF
ISBN	9781424457700
e-ISBN	9781424457717
DOI	10.1109/WSC.2009.5429644
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-12-13
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Marketing and sales Computational modeling Radiofrequency identification Particle swarm optimization Feedback Computer simulation Computer science Discrete event simulation Sprites (computer) Weather forecasting
Content Type	Text
Resource Type	Article

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