NDLI: Using Recognition of Emotions in Speech to Better Understand Brand Slogans

Content Provider	IEEE Xplore Digital Library
Author	Yun-Maw Cheng Yue-Sun Kuo Jun-Heng Yeh Yu-Te Chen Chien, C.S.
Copyright Year	2006
Description	Author affiliation: Inst. of Inf. Sci., Acad. Sinica, Taipei (Yun-Maw Cheng; Yue-Sun Kuo)
Abstract	The proliferation of brand slogans via advertising channels is blurring the distinction between brains and brands. Brand slogans are designed to have positive effects on their brands. However, it is a non-trivial task to examine how brand slogans affect their customers' emotions and how emotions influence perceptions of brand images. In this paper we demonstrate the slogan validator, a novel and language-independent application that can be utilized to evaluate brand slogans by analyzing speech signals from customers' voice of slogans. The intention was to provide a means of exploring whether or not some of the claimed effects for existing brand slogans could actually be realized by the emotion recognition in speech technique rather than the traditional questionnaire responses. The preliminary results of the experiment show that the slogan validator yields high consistency with the participants' actual perceptions of the brand slogans chosen for this research. Moreover, the variation among participants' preferences of these brands can be identified
Starting Page	238
Ending Page	242
File Size	568638
Page Count	5
File Format	PDF
ISBN	0780397517
DOI	10.1109/MMSP.2006.285305
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2006-10-03
Publisher Place	Canada
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Emotion recognition Speech recognition Computer science Advertising Speech analysis Psychology Information science Engineering management Natural languages Signal analysis speech signal processing brand slogan recognition of emotions
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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