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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Tennant, M.H. Newman, P.R. |
| Copyright Year | 2011 |
| Description | Author affiliation: Advanced Development, Direct Marking Group, Xerox Corporation, USA (Tennant, M.H.) || Eng. and Tech. Management Department, Maseeh College of Eng. & Computer Sci., Portland State University, USA (Newman, P.R.) |
| Abstract | New Product Development (NPD) is traditionally viewed as stages which are joined by a series of transitions. While in many cases the overall process is thought of as seamless, in fact when actually executed, it becomes a series of throw-it-over-the-wall hand-offs. The result can be catastrophic, often resulting in losing critical tacit data, in turn resulting in the need to redesign, to cycle back, duplication of effort, schedule slip and needless added expense. This talk discusses the approach taken by the Direct Marketing Group, a division of Xerox Corporation, to address these issues. The key elements in our approach are the holistic involvement of the three key functional elementsmanufacturing, marketing and engineering in throughout the process, along with a dynamic compositional change in the characteristics of the NPD team as the product progresses from a so-called lightweight to a more heavyweight later on. The results, discussed here are: shorter decision paths, more predictable schedules, Improved time to market, fewer resets, Reduced NRE: Time = Money resulting in the capability to do more with less. |
| Starting Page | 1 |
| Ending Page | 8 |
| File Size | 843448 |
| Page Count | 8 |
| File Format | |
| ISBN | 9781457715525 |
| e-ISBN | 9781890843236 |
| e-ISBN | 9781890843243 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2011-07-31 |
| Publisher Place | USA |
| Access Restriction | Subscribed |
| Rights Holder | PICMET (Portland Intl conf on Manage |
| Subject Keyword | Manufacturing Product development USA Councils Printers Art Production Technological innovation |
| Content Type | Text |
| Resource Type | Article |
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