NDLI: Modeling of price effects for the adoption of LCD TV

Content Provider	IEEE Xplore Digital Library
Author	Bi-Huei Tsai Yiming Li Lee, G.-H.
Copyright Year	2009
Description	Author affiliation: Dept. of Electrical Engineering & Institute of Management of Technology, National Chiao Tung University, Hsinchu, Taiwan (Yiming Li) \|\| Department of Management Science, National Chiao Tung University, Hsinchu, Taiwan (Bi-Huei Tsai; Lee, G.-H.)
Abstract	This paper focuses on the global LCD TV panel shipments from the first quarter of 2002 to the second quarter of 2008. The aims of this study are to incorporate realistic price data to systematically inquiry effects of innovation, imitation, price elasticity and potential market size in global LCD TV panel diffusions. Two different models, the Bass model and the modified one are thus numerically solved and optimized to estimate the market dynamics of LCD TVs, where the results among the models and collected data in the past decade are compared and validated for the best accuracy. The results of this study imply that the positive internal influence is mainly through consumers' word of mouth. Previous LCD TV adopters persuade the potential ones to imitate the former in the TV transaction decisions. Particularly, LCD TV price reduction stimulates the successive LCD TV consumers, which indicates the significance of the modeled price effect in LCD TV adoptions. Empirical results for the past decade data shows that the 32-inch LCD TV remains the mainstream due to a largest size of potential market. In addition, the model with considering the effect of price performs better in fitness than that of the conventional one and the prediction of modified model is superior to that of the Bass model for 32-inch LCD TVs.
Starting Page	2631
Ending Page	2637
File Size	204250
Page Count	7
File Format	PDF
ISBN	9781890843205
DOI	10.1109/PICMET.2009.5261817
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-08-02
Publisher Place	USA
Access Restriction	Subscribed
Subject Keyword	TV Predictive models Research and development Knowledge management Technology management Engineering management Industrial economics Monitoring Costs Productivity
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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