NDLI: Modularity in Innovation Alliances

Content Provider	IEEE Xplore Digital Library
Author	Bouncken, R. Teichert, T.
Copyright Year	2006
Description	Author affiliation: Univ. of Greifswald (Bouncken, R.)
Abstract	Alliances often aim to improve innovation by a flexible configuration of components contributed by partnering firms. However, while modular innovation has received increasing attention, we find few results about inter-organizational design. Extending the ideas on modular innovation within firms, this study delivers a more fine-grained picture of modularity and synergistic specificity and their consequences on the outcomes of inter-firm collaboration, particularly on outcome-blending. Contextual factors are provided by comparison of two industries: Biotechnology and new media represent two ends of a continuum between (1) highly technology-laden with long time-to-market, and (2) highly design-laden and fast-to-market innovations. Based on a survey of more than 300 enterprises, we find that alliances in both industries achieve a synergistic blending of collaboration outcomes. Applying a two-group structural equation model, we reveal differences according to hypothesized relationships. Findings are related to market and technology characteristics. First, we found structural modularity and synergistic specificity to be different, even negatively related in Biotech. Second, this study identifies that in New Media synergistic process specificity has positive impact on synergistic outcome blending. In contrast, the corresponding parameter in the biotechnology group was not significant. Third, structural modularity has a positive effect on outcome blending in Biotechnology, contrasting to no effect in New Media
Starting Page	753
Ending Page	760
File Size	9579790
Page Count	8
File Format	PDF
ISBN	1890843148
DOI	10.1109/PICMET.2006.296610
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2006-07-08
Publisher Place	Turkey
Access Restriction	Subscribed
Rights Holder	PICMET
Subject Keyword	Technological innovation Collaboration Biotechnology Time to market Collaborative work Production Product design Manufacturing Industrial relations Difference equations
Content Type	Text
Resource Type	Article

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