NDLI: A novel approach for new e-commerce product positioning and to-go/not-to go with rapid prototyping experience

Content Provider	IEEE Xplore Digital Library
Author	Sheikh Iqbal Ahamed
Copyright Year	2004
Description	Author affiliation: Marquette Univ., Milwaukee, WI, USA (Sheikh Iqbal Ahamed)
Abstract	Launching a new e-commerce product in the market and becoming successful is almost impossible since it requires lot of investment not only in marketing the product but also implementing the product. Before taking the risk of investment, it is better to survey the other e-commerce products and consumers requirement and implement a prototype rapidly. Once the prototype is done, we can decide to-go or not-to-go for it. This paper presents an approach of coming up with a new commerce product. It also shows how to position the product in the market. It also shows an effective way to implement a prototype using XML, HTML and JavaScript. This paper takes an example and shows all the steps including prototype implementation. The prototype implementation took only two days. The author also shares his experience, which will help others to develop any e-commerce product rapidly and go for to-go/not-to go decision. This will save millions of dollar of investment. This paper describes both business and technical aspects of a novel approach for new e-commerce product positioning and to-go/not-to go with rapid prototyping experience.
Sponsorship	IEEE Comput. Soc. Task Force on Information Technology for Business Application
Starting Page	218
Ending Page	222
File Size	1385721
Page Count	5
File Format	PDF
ISBN	0769521088
DOI	10.1109/ITCC.2004.1286455
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2004-04-05
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Prototypes Investments Internet Switches Business XML HTML Java Electronic commerce Art
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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