NDLI: Creating shared value by aligning business and social objectives through the application of technology

Content Provider	IEEE Xplore Digital Library
Author	Chopra, S.K. Narayana, M.G.P.L.
Copyright Year	2013
Description	Author affiliation: Bus. Syst. & Cybern. Center (BS&CC), Tata Consultancy Services (TCS), Hyderabad, India (Chopra, S.K.; Narayana, M.G.P.L.)
Abstract	In few months from now, world will have more number of mobile phones than the total human beings breathing on this earth. Technology has become very pervasive in our lives. From agriculture to education, from transportation to smarter cities, from human rights to government, technology has impacted enormously in the well-being of people. It has changed the face of business as well. However, in the recent past, corporates have woken up to new challenges where their markets and margins have shrunk and resources from the society and environment are hard to come by. In their pursuit to survive and thrive, corporate social responsibility (CSR) initiatives could play a strategic role for business in creating shared value for all the stakeholders including bottom of the pyramid (BOP) population. But the issue is many CSR initiatives have not been impactful, neither for the business nor for the society. In this paper, authors have proposed a 3*3 Shared Value Matrix of business value and social value, and mapped different kinds of CSR initiatives on to the matrix depending upon the impact they create. Philanthropy, volunteering efforts and technology are the drivers in the matrix for determining the impact. This paper also explains that by leveraging technology, most CSR initiatives can be evolved to create shared value for all the stakeholders. Authors have elaborated the matrix with the help of five case studies where CSR initiatives based on technology created varied forms of impact for all stakeholders.
Starting Page	489
Ending Page	494
File Size	652310
Page Count	6
File Format	PDF
e-ISBN	9781479924028
DOI	10.1109/GHTC.2013.6713735
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-10-20
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Economics Biological system modeling Government ALP M-KRISHI Companies Swach Shared Value Planets Employment Technology Financial Inclusion Corporate Social Resposnibility
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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